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Member Profile Category: Industry
Homo Eminens is a strategy and innovation advisory group that reveals valuable insights through understanding people and indicates the right link between status quo and new possibilities. We provide qualitative research for sustainable development and consult companies, institutions and organisations in fields of sharing/access economy, sustainable urban mobility, social business and entrepreneurship, higher education, community building, energy, cultural management and others. Our team consists of devoted experts from philosophy, psychology, art, economics, business ethnography, anthropology and communication with a multicultural experience that allows solving problems in a new way.
In everyday business environment rational logic is often opposed to the holistic approach, and econometric estimates become more important than the understanding of client’s needs. Homo Eminens claims that for sustainable development calculations are not enough and returns people and their needs to the centre of attention. We specialize in cases with a high degree of uncertainty where traditional models appear to be ineffective: revealing unmet customer needs, understanding unfamiliar culture, matching product with clients’ actual needs, or finding a way into a new market. Qualitative methods of problem solving enables us to match innovation with customers’ needs and/or accordingly reshape existing strategy and tactics. To provide the best possible solution we are not limiting our services to research only but guide and consult our clients regarding practical application of our insights.